Available courses

E-commerce Marketing

Specific strategies for promoting and selling products online.

Course Ideas:

  • E-commerce SEO and Product Page Optimization
  • Paid Advertising for E-commerce (Google Shopping, Social Ads) 
  • Email Marketing for Online Stores
  • Conversion Optimization for E-commerce Websites

Digital Marketing Strategy & Planning

Focuses on developing comprehensive digital marketing plans and integrating various channels.

Course Ideas:

  • Developing a Holistic Digital Marketing Strategy
  • Integrated Digital Marketing Campaigns
  • Digital Marketing Budgeting and ROI Calculation
  • Competitor Analysis in the Digital Landscape

Analytics and Data-Driven Marketing

Covers the tools and techniques for tracking, measuring, and analyzing digital marketing performance.

Course Ideas:

  • Google Analytics 4 (GA4) Fundamentals
  • Data Visualization for Digital Marketers
  • Marketing Attribution Models
  • Conversion Rate Optimization (CRO) Basics

Email Marketing

Teaches how to build email lists, create effective email campaigns, and analyze results.

Course Ideas:

  • Email Marketing Fundamentals: Building Your List
  • Designing High-Converting Email Campaigns
  • Email Automation and CRM Integration
  • Email Marketing Analytics and A/B Testing

Content Marketing

Focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Course Ideas:

  • Content Marketing Strategy: Planning and Execution
  • Blogging for Business: From Idea to Promotion
  • Video Marketing for Digital Success
  • Podcast Production and Promotion
  • Copywriting for Digital Marketing

Social Media Marketing (SMM)

Explores leveraging social media platforms for brand building, engagement, and sales.

Course Ideas:

  • Social Media Marketing Strategy for Business
  • Facebook and Instagram Marketing Masterclass
  • LinkedIn for Business: B2B Marketing and Networking
  • Twitter and X Marketing: Real-time Engagement
  • Content Creation for Social Media
  • Social Media Analytics and Reporting

Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

Covers paid advertising strategies on search engines and other platforms.

Course Ideas:

  • Google Ads Fundamentals: Setting Up Your First Campaign
  • Advanced Google Ads: Remarketing and Optimization
  • Bing Ads for Beginners
  • PPC Campaign Management and Budgeting
  • Display Advertising and Native Ads

Search Engine Optimization (SEO)

Focuses on strategies to improve a website's visibility in search engine results.

Course Ideas:

  • Introduction to SEO: Fundamentals and Keyword Research
  • On-Page SEO: Content Optimization and Technical SEO Basics
  • Off-Page SEO: Link Building and Authority Building
  • Local SEO Strategies for Businesses
  • Advanced SEO: Analytics and Algorithm Updates